It was Alvarez Y Garcia's organization that first started making Romeo Y Julieta Cigars and he was just keeping it for local distributions. Originally, the Romeo Y Julieta cigars were never meant for anyone outside of Cuba. Although the Cubans are known to be excellent marketers (Considering the Cigar ban and stuff), the Romeo Y Julieta brand was just not allowed to go out at all. It's funny because now they are all over the place.
It was a great man known as "Pepin" who not only took this brand world wide, but also further confirmed that people from Cuban know how to get a product out there. Proving once again if you have passion for what you are doing, than anything is possible. Pepin is also considered on of the greatest overall business men from not just Cuban but in the world. His marketing strategies and passion for Cuban cigars has made him a legend.
Pepin made the Romeo and Julieta Cuban cigar brand one of the most famous cigar brands in the world. His marketing was simple and concise. He understood that his product is full of prestige so he went straight to the big dogs. He went to England and started pushing it towards the elite and the monarchs of that era. Obviously your product has to be great too and soon all the big timers in England fell in love with his personal creation. The Romeo Y Julieta became a part of a person's lifestyle as it represented creativity, strength and joy.
"They are my kids" as Pepin often referred to his Cuban cigars. Pepin had incredible quality control and established one of the most robust factories ever to create cigars or Cuban cigars in this case. Everything that came out of the factory had to go through one of the best quality control team ever assembled for the production of Cuban cigars. It was the quality of the Romeo Y Julieta cigars that helped the brand gain worldwide fame and stature in the long run.
Presently, the Romeo and Julieta brand pushes Cuban cigars for every occasion and are most preferred by Englishman.It is obviously the Shakespheare syndrome as they call it that makes it the most popular Cuban cigar brand in England and almost the rest of Europe. The Romeo and Julieta brand represents passion and deep love but most importantly, it is one fine Cuban cigar that has captured the world's heart. All thanks to one great man, Pepin.
It was a great man known as "Pepin" who not only took this brand world wide, but also further confirmed that people from Cuban know how to get a product out there. Proving once again if you have passion for what you are doing, than anything is possible. Pepin is also considered on of the greatest overall business men from not just Cuban but in the world. His marketing strategies and passion for Cuban cigars has made him a legend.
Pepin made the Romeo and Julieta Cuban cigar brand one of the most famous cigar brands in the world. His marketing was simple and concise. He understood that his product is full of prestige so he went straight to the big dogs. He went to England and started pushing it towards the elite and the monarchs of that era. Obviously your product has to be great too and soon all the big timers in England fell in love with his personal creation. The Romeo Y Julieta became a part of a person's lifestyle as it represented creativity, strength and joy.
"They are my kids" as Pepin often referred to his Cuban cigars. Pepin had incredible quality control and established one of the most robust factories ever to create cigars or Cuban cigars in this case. Everything that came out of the factory had to go through one of the best quality control team ever assembled for the production of Cuban cigars. It was the quality of the Romeo Y Julieta cigars that helped the brand gain worldwide fame and stature in the long run.
Presently, the Romeo and Julieta brand pushes Cuban cigars for every occasion and are most preferred by Englishman.It is obviously the Shakespheare syndrome as they call it that makes it the most popular Cuban cigar brand in England and almost the rest of Europe. The Romeo and Julieta brand represents passion and deep love but most importantly, it is one fine Cuban cigar that has captured the world's heart. All thanks to one great man, Pepin.
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