Friday, October 31, 2008

Implementing Ideas Is The Only Way You Are Going To Make Money

By Stu McLaren

My good friend Armand Morin gave me a piece of advice that I am going to share with you.

This piece of advice helped completely change my financial future forever because up until that point, I had been taking in all the information I had been learning from studying various mentors online and the value that I got from that was tremendous, but I had not yet reaped any kind of financial reward.

In less then eight weeks I was able to generate $111,000 in revenue from one project based on what this piece of advice taught me.

This is what Armand told me -

I had all these new ideas for products and services that I wanted to put together as one big package. I was really excited about its possibilities.

During lunch, my excitement continued as I opened up my laptop and started up my Mind Mapping software and started showing him all of my new ideas.

He said, "Stop right there." He grabbed my mouse and closed my Mind Mapping software.

He said, "Stu, it doesn't matter how many ideas you generate, you're only going to make money on the ones that are implemented. Focus on the implementation." Write that down - focus on the implementation.

People aren't going to buy just an idea. They are more likely to buy something they can see, feel, hear or experience. If you are only thinking about the money, that won't help either because it is the finished idea that will bring the sales, not just the idea.

A great example of this was when John Reese launched Traffic Secrets. He sent physical copies to a targeted list of high-level affiliates well in advance. Why did he send them physical copies? Because when people see your ideas in a finished form, they clearly see the value that it provides versus trying to describe it to them.

Focusing on the implementation is an absolute crucial step for everyone to pay attention to because until an idea is completed you can't make any money from it. Finished products mean an avenue to generate revenue.

A good example of that, when I was there with Armand, he booted up his laptop, went on the Internet, and he said, "I want to show you something," and he showed me a couple of his sites that he has products selling on, and he said, "Okay. With that in mind, I want to buy what you have right now, Stu. I want to buy it. Where do I go to get it?"

Looking at him I didn't know what to say. You may be wondering why? Well, I didn't have any of my completed products up for sale and had so many other ideas not even completed. I had no sales letter set up, people couldn't opt-in anywhere to find out more information, I didn't have an auto responder series set up or have a shopping cart set up. People couldn't buy from me because I didn't have it set up yet.

In a matter of seconds I learned a very valuable lesson. No matter how many ideas you may have, you can only make money by selling completed ideas.

Hopefully now you are thinking about how you can get your products/services out to your costumer base!

Your business won't grow or make any money from ideas. Even if it is the greatest idea in the world, until it is implemented no money can be made!

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