Thursday, October 30, 2008

Who Has Spent More on Health Care Reform Advertising?

By Ethan Kalvin

I have an interesting question for Americans: If a candidate cares the most about their health care plan, does that mean they would be the one who spends the most on advertising that plan? If you agree with this question, then that candidate would end up being Barack Obama.

Barack Obama has blown a shocking $113 million on advertising his health care plan on TV alone. This consists of 192,000 commercials for the entire year, reports Politico. In addition, Obama has spent 68 percent of his total budget for advertising on health care. In October alone, Obama's campaign will increase spending to 86 percent of the entire budget.

Those numbers, in a word, dwarf the spending by Senator John McCain's campaign. Senator McCain only could muster 11,300 commercials for health insurance reform this year - and he only spent $261,000 this month promoting his health reform plan on TV. In fact, Obama's total spending on health care is $29 million more than McCain's total bank roll for the entire campaign.

We are wondering if Obama's spending has results to back it up. A Kaiser Health Tracking Poll shows that 54 percent of voters agree with Obama on the topic of health insurance. Only 25 percent agree with McCain's. Obviously, Obama has more of an edge here.

Obviously, Obama is focused on health care reform, that does not mean he cares more than McCain. The reason is that Obama can spend whatever he wants on whatever he wants, he has the money. In September alone, he raised a staggering $150 million! Think about what that equals a day! McCain has only $84 million total to spend for the entire General Election. Obviously, this is why Obama can rule television with his health care commercials.

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