Thursday, November 6, 2008

Build You Business with Targeted Traffic

By Dirk Wagner

If you want your online business to be successful you know that you have to get traffic to your website. When you are just starting out you may want any traffic. You probably advertised where ever you could and delighted when you saw the hits to your site go up. Unfortunately it is not the hits that make you money it is the sales.

Targeted traffic is the only kind of traffic that will make your business grow. If you are getting random visitors to your site than the chances are that they are not staying long and they are not making a purchase from you.

A potential customer is someone is really interested in the subject matter on your website and they want the products you sell. This is a person who has a need for your products and they have the money to spend it.

You must decide who your target audience is so that you can create targeted traffic. If you sell infant clothing, new moms or soon to be moms are your target audience. If you sell internet marketing material and web tutorials then internet entrepreneurs are your target audience.

The best way to drive your target audience to your website is with a very specific email campaign. You need to create an eye catching advertisement and email it to a list of potential customers. In order for this to happen you have to build a profitable mailing list.

A profitable mailing list can be bought from list building companies or built on your own. It often takes a long time to build a profitable mailing list that will create large amounts of targeted traffic. Websites that can sell you email lists that they claim are for your target market, are sometimes very effective but sometimes they are not.

If you are up to the work of building your own list you can look into speed listbuilding. There are some very handy web tutorials available that can teach you how this is done. They can give you tips on making it as easy as possible and this way the effectiveness of your list is in your hands.

There are other ways to drive targeted traffic to your site. You can use Google pay per click advertising or you can post your website on forums and blogs that relate to your subject. These methods are a bit slower but can be effective.

The best way to go if you want to build your targeted traffic up fast is to learn speed listbuilding. There are very effective tutorials available. One of the best is available at www.dirkscrazyweek.com. You can use the tutorial and build your traffic but you can also sell the tutorial and increase your sales. Now that is what I call making your money work for you.

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