Viet Tien introduces high-fashion men’s line

Viet Tien Garment Export-Import Corporation (VTEC), the largest garment producer in Vietnam, has introduced two new luxury male fashion lines under Italian and American labels in HCMC.

New products under the Italian label San Sciaro, which are aimed at high-powered businessmen, include shirts, khaki trousers, T-shirts and suits. Products under the American label Manhattan include shirts, western trousers and suits. The Manhattan trademark is a part of Perry Ellis International and Perry Ellis International Europe.

According to VTEC, the San Sciaro label represents nobility, experience, power and prestige and will bring new, fashionable styles to Vietnamese businessmen.

Viet Tien expanded their franchise ownership in 2007 to include the Manhattan label, which is well known for high-quality office apparel.

The company will develop a full line of clothing under the Manhattan brand. Viet Tien will initially concentrate on designing dress shirts, which will be owned by Perry Ellis International and Perry Ellis International Europe. Perry Ellis is a leading designer, distributor and licensor of high-quality men’s and women’s apparel, accessories, and fragrances.

The agreement between the two fashion houses also covers knit and woven sport shirts, dress and casual pants, shorts, sport coats, suits, suit separates, sweaters, outerwear and accessories like neckties, hosiery, underwear and sleepwear. The line will be distributed by Viet Tien’s extensive network throughout Vietnam.

Viet Tien owns 12 enterprises and has stakes in 17 companies under the Vietnam Textile and Garment Group.

General director Nguyen Dinh Truong reported that last year VTEC earned VND2.7 billion in revenue, with US$263 million from exports. The corporation currently employs 21,600 people. (Saigon Times)